Are You Giving
YOUR Customers a
WOW! EXPERIENCE ?!?

If the answer to these questions isn’t a resounding
YES!!!

It’s because the EXPERIENCE they have
when they do business with you
isn’t UNIQUE or COMPELLING

YOU HAVE TO MAKE IT WORTH IT TO THEM!

You probably know I once was a Madam, right? 
And you know that I was an extremely successful Madam, too, right? 
Why do you suppose that was?  After all,

Yet our business more than doubled every year!

So WHY, in spite of a recession, in spite of the fact everyone else was charging less, and in spite of the fact that it was readily available for free, WHY did clients choose to pay us top dollar?

BECAUSE IT WAS WORTH IT TO THEM!

We provided a unique Experience that no one else did:

There was no one else who offered this complete Experience.  We were truly unique in that regard. 

The Experience they had is the number one reason our clients chose to do business with us and it’s the reason they were willing to pay a great deal of money for the privilege.

IT WAS WORTH IT TO THEM!

Do you see that you can recalibrate your business so that customers flock to you because of the unique Experience you give them?

Are you beginning to understand that the element most valued by your ideal customers might very well be the Experience itself?

Can you tell that a compelling Experience doesn’t have to cost you any extra money?

Are you wondering…?
You may very well be asking yourself, “Isn’t this just the latest gimmick du jour?  Isn’t this just another bright shiny object someone’s trying to get me to spend money on?

Not at all.

The importance of a compelling
EXPERIENCE is very real.

Customer Experience ISN’T a lot of hype, it’s the wave of the future, and if you aren’t riding it, you’d better be prepared to wipe out.

YOU HAVE TO MAKE IT WORTH IT TO THEM!

Does it cost a lot to create an Experience? 
Yes, sometimes it does.  Obviously if you are going to do something that requires construction, remodeling or the addition of physical objects, you’re going to have to pull your wallet out of your pocket.  You know what they say, “It takes money to make money.”

Are there things I can do that don’t cost anything?
YES!  The good news is, there are plenty of things you can do that require very little to no money, just planning, cooperation and implementation.  Many of them involve no more than rethinking how you and your staff interact with people, reconsidering the flow of your sales process, injecting appropriate Sales Choreography, choosing more appropriate words to create the effect you want.  There is a lot you can do without a major capital outlay.

What you DON’T want to do is NOTHING
What you DON’T want to do is CUT BACK on things that matter
What you DON’T want to do is reduce the quality of whatever it is you are doing now

How to Lose a Customer 101
In a recent newsletter I received (written by Dan Kennedy) called the No BS Marketing to the Affluent Newsletter,  there’s a great story on page two about a colleague’s recent Experience with her favorite restaurant, one she patronizes regularly and always orders more than she knows she’ll eat because she likes to take it home so she doesn’t have to cook.  

On her last visit, she discovers that they no longer provide take-home containers, ostensibly because they are “going green”, but more likely because they are cutting back on expenses.  And what was her reaction to that?

As Dan puts it, “They will no longer see any of her green.” 

So don’t cut back just for the sake of saving money.  Eliminating or reducing services that add value to what you do or sell, particularly ones that customers like and have become accustomed to, will end up costing you more that what you’re saving on paper.  And let’s not even think about the negative word-of-mouth…

How to Go Down the Tubes 101
And as for doing nothing?   Need I remind you why you are now a stockholder in General Motors? 

Here you have a bunch of dim wits who just kept blithely going on doing everything they’d always been doing, even though it wasn’t producing the results it used to.  But they did nothing, figuring that it would all work out in the end. 

Well it did work out for them because the government bailed them out, but no one is going to bail YOU out.  You’re going to go down the tubes just like thousands of other businesses have over the past two years.

IT DOESN’T HAVE TO BE THAT WAY

YOU CAN improve the Experience people have with your business, and it’s going to be easier than you may think. 

THERE IS A WAY for you to create an Experience that is going to impress your customers, clients or patients so much that they won’t even consider doing business with anyone else.

IN SIX MONTHS, your business is going to be a lot healthier than it is today because you are going to be giving your customers the kind of Experience they cannot get from anyone else.  An Experience they like so much that it feels good to them to patronize YOU.

I was in the catering business for many years and doing very well.  I never needed to advertise because all my business came from referrals and word of mouth.  All of a sudden in the mid ‘90’s, there were hundreds of people who decided they wanted to get into the catering business too.  And in order to get clients, they were charging ridiculously low prices and stealing business away from all of us who were established and had built up a steady clientele.  New York may be a large city but it is a small town and most of us knew each other, so word got around pretty quickly when someone lost a big client or even worse, went out of business. 

Sydney lived down the hall from me and I knew who she was and what she was doing long before the rest of the world found out on the front page of every newspaper in town.  Since then, she had built up a very successful speaking and consulting business, but I was never really sure what it was she spoke or consulted about.

Then one day, after hearing about a long-time colleague who lost his biggest client to someone who had low-balled him, I told Sydney all about the changes that were going on in the catering world and how nervous I was that I might lose a big chunk of my business too.  She started to ask me all kinds of questions about how I ran my business, what I offered and what my competition was offering.  At the time a lot of her questions didn’t make sense and I couldn’t figure out what she was getting at, and I’m thinking to myself, “This girl sure is getting nosey!”

After about an hour of this, she tells me that the secret isn’t lowering my prices, the secret is being so different from the competition that clients would be comparing apples to oranges when deciding between me and someone else.  She even told me I would be able to get away with charging more than I already did, which I did not believe at all at first.

I had done some dinners and parties for her over the years and she always insisted on paying me the same price I charged everyone else, so I asked her if I could hire her to work with me for her usual fee, and she agreed.  She was relentless, no detail was too small.  She wanted to know everything, like the kinds of serving pieces we used, the exact words we used to describe the food, what the proposals looked like and the way we priced everything, where we got the waiters and how old were they – I couldn’t believe how many things she thought it was important to know about.

When she presented her evaluation and recommendations it blew me away.  She knew absolutely nothing about this business, but when I read her suggestions, I knew immediately that if I did even half of what she had written, that my business was going to skyrocket.  Nobody else in New York was doing anything like this!  

The first thing she suggested was to expand my focus and become an Event Designer.   Give clients not just food, but create an Event, or as Sydney calls it, an Experience for them and their guests.  I was so excited that I hardly slept that night and couldn’t wait to get started.  Sydney’s advice was going to make me a beautiful big, red, shiny apple in a sea of oranges!

There ended up being one major problem.  Now I knew what to do, but not necessarily how to do it.  So I asked if she could help me get it done too.  She made what she called an Action Plan and worked with me to figure out which items were the most important and which were the easiest or cost little to no money.  We did those first. 

I was a little nervous after I sent out the first “new” proposal, which was higher than my clients were used to.  I knew they were getting great value for the money, it but was the client going to buy into it?  Yes, she did, and called me personally the day after the party to say how thrilled she was at all the compliments she had received from the guests.  I got three new clients from that party.

But this was just the beginning.  Every party I did from then on got me more clients and rave notes and phone calls from the hostess or the event chair.  I tripled my business for the holiday season that year!  And the best thing was, not only was I making a lot more money, I was having a lot more fun too!

Now I’m comfortably retired and could have sold the business but chose not to because I couldn’t find anyone I felt would live up to my standards.  There wouldn’t even have been any offers if it was the same business I had before working with Sydney. 

Sydney is the most brilliant person you could ever hope to find.  And she’s probably only gotten smarter over the years because she has helped so many people in so many different kinds of businesses.  If you want to go from having an ordinary business to being more successful than you ever dreamed possible, you absolutely must work with her.  That’s what she did for me and that’s what she will do for you too.

James Roe
Star Occasions
New York City

 

Discover how YOU can create Experiences quickly and easily I'd like to help you enjoy the same success my private consulting clients have had over the past 20 some-odd years after they improved the Experience their customers have with them - and it won’t cost you $5,000.00 a day!

Now you can have access to the exact same information business groups receive when they hear my presentation on the topic of Experience, without having to pay $10,000 for the presentation! 

Yes, you can get a lot out of my book, Uncensored Sales Strategies, you can read the main article in my newsletter that always deals with the customer Experience, and now you can read my new column on-line at Entrepreneur.com. 

But I’ve come up with something even better, a way for you and I to personally work together, one-on-one, to improve the Experience customers have with YOUR business or professional practice.  

“Tell me how - now!”
I’ve created a program that will give a small group of entrepreneurs and solo-preneurs the opportunity to work with me one-on-one to customize a meaningful and memorable experience for their customers, their clients, their patients - just like my private consulting clients who are currently paying $5,000 a day for that privilege.

And that’s just for starters – keep reading, there’s more!

It’s All About You
We will focus on YOUR business, we will determine what Experiences would be the most appropriate and most effective for YOUR customers, and we’ll work out exactly how to execute them, step by step.

Every week you will have the opportunity to update your progress, ask questions, and have someone to collaborate with who has done this many, many times before, so you can move ahead with confidence.

The Number One Secret of Entrepreneurs with Eight-Figure Businesses
Mastermind groups.  Every month, you will have the opportunity to collaborate with the other members who have different perspectives, points of view, business backgrounds and resources, and they will share their knowledge and experience with you, direct you to resources you didn’t even know existed, and come up with great ideas for Experiences for YOUR business and strategies for implementing them.

Napoleon Hill originated the term mastermind. and as you probably know, Dan Kennedy maintains it is one of the most effective ways ever known to stimulate ideas and growth.

I personally know many many people who pay tens of thousands of dollars a year just to be in ultra-exclusive private mastermind groups, and it’s not because they have nothing better to do with their money, it’s because they all know how powerful the mastermind Experience is.

IT’S WORTH IT TO THEM!

And you’re going to find that it is well worth it to you, too.

Here’s the Good News!
There is absolutely no downside to providing a compelling and unique Experience for your customers!

Think of all the things you can do to grow your business because you’re making more money!

Because you’re making more money, you can:

This doesn’t have to be some distant dream,
this can be your reality.

Success breeds more success, because the more money you make, the more money you can spend to make MORE money!  

And the more money you have, the more terrific a life you can give yourself and your family.

IT IS SO WORTH IT TO YOU!

I heard of Sydney through a networking friend who loaned me her XXX-Rated Sales Strategies program.  It blew me away how detail oriented she was and how she thought of so many different strategies and ideas for that business!  I figured if she could do that for an escort service, she could definitely do it for an office staffing business.

So I hired her to come and do a Fresh Eyes Analysis, and while I knew she would come up with a few problems, I was amazed by how many there ended up being and how almost all of them I never would have noticed myself in a million years!  And she was also able to tell me how and why every one of them sent a negative impression to a client.  On their own, many of them didn’t seem very important, but all together, it was obvious I had to do something about it.

Sydney worked with me to make an Experience Action Plan and prioritized what we were going to do first, then second etc.  I’m the kind of person who would have been all over the place doing this thing and doing that thing, but she showed me how implementing in a specific order made it easier and actually let me get more things done.  We spoke every week and that really helped me to focus, because I am not all that organized and she kept me in line and moving forward.

It took about a month to make the first most important changes, when out of the blue, I got an appointment with a client I’d been trying to meet for over a year.  I had so much more confidence when he walked into my office than I would have, because I knew the message, or the Mental Movie as Sydney calls it, was going to be positive.  I was so thrilled when he signed that I called her up and told her all about it, because I just knew that the Experience he had the whole time he was there had made all the difference! 

That got me even more enthusiastic about my Experience Action Plan, and by the end of four months, I had completed everything on the list.  A lot of the things didn’t cost me any money either, it was just about doing things differently.  My three employees were a little hard to convince at first, but Sydney taught me how to talk to them about it and even suggested an incentive plan to get them to change their ways, which worked beautifully.

My close rate tripled and I had more money to advertise more, which brought in even more business.  I redecorated the office, upgraded the phone system and got a website.  I never could have done all that with the kind of money I was making before.

When all the layoffs happened on Wall Street my business went way down just like everyone else’s, but by that time I had been doing so well that I had money put away, and still had clients who weren’t in finance that I got because I had been doing all that advertising and my close rate was higher.  None of that would have been true if I hadn’t met Sydney and improved the Experience.  

Making the decision to work with Sydney is probably the best business decision I ever made.  Speaking with her every week is what really helped me get things done.  I wouldn’t have thought about a lot of the things I ended up doing on my own, and I never would have gotten them accomplished on my own, that’s for sure.

She’s easy to talk to, has really great ideas and this really positive attitude that there is a way to accomplish anything if you are determined to do it.  I really mean it when I say it was the best business decision I ever made, and I wish I’d done it sooner.

Jude Berliner
Signature Staffing
New York City
www.signaturestaffingny.com 

The million-dollar question

So now you need to ask yourself, are you a dreamer or

are you a doer?

IT REALLY IS WORTH IT

So why is it limited to eight people?
There are only eight places because there are only so many hours in a day.  In addition to all the one-on-one time the eight of you will be getting every week, I’ve also got to fit in speaking engagements, private on-site consulting clients, the Experience book, a new product and more – a girl can only do so much!

Those of you who don’t make it this time won’t get another opportunity for another six months.  That’s June 2010.  That’s a long time to wait to start moving ahead.  That’s six months you’ll be losing and in those six months you could be building a stronger, healthier, more profitable business.

Imagine not having to do all the work yourself!  
As my gift to you, each of you will receive four hours a month of Virtual Assistant time so that you can focus on doing the things that make you money, not the administrative things that can be delegated.  

The team is ready and waiting to do a lot of the work, the implementation, FOR YOU.  Every month for the entire six months, you will get four hours - on me - of Virtual Assistant time, and if you wish to have more, you will receive a members-only discounted rate.

This will free you up to do all the things that will make you even more money!  You will be able to work on your business, not in your business

Giving YOUR customers an Experience that makes them feel good, that satisfies them, that is meaningful enough that they want to come back to do business with you again, is the deciding factor that is going to make 2010 a successful year for you. 

Happy, delighted and engaged customers will spend more money, will pay higher prices, are more loyal and will be good referral sources.  When you give them an Experience that is meaningful and important to them – and can be fun too! -  they really will choose to do business with YOU and only YOU.

Here’s the bad news:  This opportunity is not for everybody.

When you take a look at the Member Benefits below, you’ll definitely agree that

MAKE IT WORTH IT TO THEM!

Giving YOUR customers an Experience that makes them feel good, that satisfies them, that is meaningful enough that they want to come back to do business with you again, is the deciding factor that is going to make 2010 a successful year for you. 

Happy, delighted and engaged customers will spend more money, will pay higher prices, are more loyal and will be good referral sources.  When you give them an Experience that is meaningful and important to them – and can be fun too! -  they really will choose to do business with YOU and only YOU.

If you feel that your business could use some Experience Renovation or an Experience Upgrade, email me at Sydney@sydneybarrows.com to set up a telephone appointment.

We’ll talk about what kind of Experience you’re delivering now, what you would like to change or improve, and whether or not this program is appropriate for your needs. 

The right Experience will make all the difference in how your customers perceive you, how they feel about you, and whether or not they choose to do business with you.  Experience Design is what differentiates you from everyone else in the marketplace and inspires them to say YES!!.

I look forward to hearing from you today!

Let’s design a great Experience for YOUR customers, 

Sydney Barrows

PS  If you don’t give your customers a meaningful and compelling Experience, you’re going to lose them to someone who does

When you give your customers, your clients, your patients a superior Experience, you are giving them more than just the product you are selling or the service you provide. 

What you are giving them is MORE VALUE, and it is that value they will return for, it is that value they will tell their friends about, and it is that value they will pay higher prices for.

PPS  The only thing you have to lose is money, customers, sleep, your entire business… 

This is the answer you have been waiting for!!

IT’S WORTH IT TO YOU TO MAKE IT
WORTH IT TO THEM!

2010 WOW Experience Member Benefits:
This is what you will receive in your six month program:
A 30 minute one-on-one private consulting call every month with Sydney to review your action plan, identify challenges and formulate strategies to deal with them, share your successes, review any documents you have submitted in advance, and discuss anything else you would like input, feedback or advice.
$1,800.00 value
A transcript of your one-on-one call so you can quickly find specific items you and Sydney talked about, and easily refer to individual strategies and ideas you discussed so you can implement them immediately.
$300.00 value
An mp3 of your one-on-one consulting call so you can listen to it again as many times as you wish.
$120.00 value
Every other week you have a 15 minute one-on-one stay-on-track call with Sydney that will not only help you get more things done, it will ensure you get more of the right things done.
$1,800.00 value

Monthly group mastermind calls with your eight-member group. Just enough people for diverse expertise and perspective, but a small enough group that everyone gets a lot of individual time. PLUS, you will soon get to know each other and they will feel they have a vested interest in your success, just as you will feel the same way about theirs.
During each monthly call, every member will have their turn on the virtual "hot seat", during which time you will have the opportunity to update everyone on your progress and achievements; request advice; receive feedback; run ideas past the other members to get input and support regarding strategies, resources, challenge; potential solutions; and determine your upcoming plan of action.

You will have the synergy of the entire group cheering you on, contributing in everyway they can to see to it that you are successful!
$750.00 value

Time for the Bonuses!!!

Four hours of professional services per month from your personal Virtual Assistant. You will be able to get more done when you can delegate your administrative work to your very own assistant. (Unused hours do not rollover to the next month).
Imagine deciding to hold a tele-seminar and having her put up your sales page, your sign-up page, your confirmation page, create the links to your Shopping Cart, create and send out all your autoresponders, set up the page where your registrants can download the mp3 and send out the email with the link after the call.

This is just one example of how you can move your business to the next level when you have the proper professional support.

(unused hours do not roll over into the next month) 
$960.00 value

All current members will be entitled to one private consulting day for only $2,500.00.  Sydney's standard consulting fee is $5,000 per day.  There are three options you may choose from:

Option One:  A one-day on-premises Fresh Eyes Analysis of your business or practice.  (plus expenses).

Option Two:  Spend a day with Sydney in New York City.  You can bring materials with you for review, you can have Sydney set up an itinerary of places you’d like to visit, you can design your personal consulting day in any way you choose.  (all expenses are the responsibility of the client)

Option Three:  Break down your eight-hour consulting day into increments and have private sessions on the telephone.  Perfect for those who really want to focus and spend a few hours at a time on a particular issue or project.   Sessions can be recorded and you will receive copies of the mp3’s.  (dates and times subject to Sydney’s travel schedule and other commitments)
$2,500.00
Total Value:
$6,110.00
Special Limited Bonuses!!!
The first two people who join the group will get an additional four hours a month of Virtual Assistant Support. This is double the amount of time you already getting and will make a big difference in your ability to implement all of the ideas and strategies in your weekly action plan.  (unused hours do not roll over into the next month) 
$2,500.00 value
The first FOUR members to join will receive a FREE professional mystery shopping and critique of your office telephone, call-center telephone service or on-line chat service (your choice of one) by the team of Chris Mullins, the Phone Sales Doctor, AND Chris Mullins will personally discuss the findings individually with you in a private, complimentary 15 minute phone conversation.
$990.00 value

Total Value with Special Limited Bonuses #1 & #2:

$8,560.00

Total Value with Special Limited Bonus #2:

$7,240.00

Please note that all bonuses are redeemable only
while your membership is current.

 

Your Six-Month Membership Investment:

$5,982.00

$997 per month for six months

order now

or

pay in advance for only $4997 and save $985

order now

There is only one eight-member group available

IT'S WORTH IT!!!


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